The 4 Lenses – Rowan Gibson

A POWER TOOL FOR CREATIVE THINKING

Download free sample chapter

Buy the book now

A major new book by ROWAN GIBSON – AUTHOR OF INNOVATION TO THE CORE

A POWER TOOL FOR CREATIVE THINKING

Download free sample chapter

Buy the book now

A major new book by ROWAN GIBSON – AUTHOR OF INNOVATION TO THE CORE

LEARN THE FORMULA FOR INFUSING CREATIVITY INTO YOUR ORGANIZATION

Ever wondered where big, breakthrough ideas come from?

How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?

Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it.

By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:

Challenging Orthodoxies

Questioning deeply-held dogmas and common assumptions within your company and industry.

Harnessing Trends

Spotting unnoticed trends and discontinuities which could substantially change the rules of the game

Leveraging Resources

Thinking of the firm as a Portfolio of skills and assets, not just as a provider of specific products or services

Understanding Needs

Learning to live inside the customer’s skin, identifying unmet or unvoiced needs and trying to address them.

Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.

What others are saying about the four lenses of innovation

“Rowan Gibson has done a superb job of “unpacking” what it takes to innovate. His account of great innovators and his Four Lenses framework are bound to stimulate and inspire would-be innovators everywhere.”

Philip Kotler

S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

“Can you develop an innovative mind? Yes, you can. And this book is the manual. Rowan Gibson’s Four Lenses of Innovation opens the door to understanding innovation. It enables you to develop and nourish big ideas, and put them into practical applications.

John and Doris Naisbitt

authors of The Global Game Change

“Rowan Gibson provides an insightful look at innovation --- enabling the reader to look at the world through new lenses of discovery. This is an excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.”

Camille Mirshokrai

Managing Director of Leadership Development, and Partner, Accenture

“This book is a must-read for anyone who wants to look beyond mediocre, status quo ideas. At Mars Inc., I use the Four Lenses to help team members understand that nothing is impossible. It’s a revolutionary thinking method that never fails.”

Cedric Bachellerie

Mars University Regional Director, and former Innovation Capability Manager, Mars Incorporated

“Rowan Gibson’s Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world. I heartily recommend it.”

Robert B. Tucker

author of Driving Growth Through Innovation

“The Four Lenses of Innovation offers leaders and their teams simply the most understandable and practical tool for catalyzing enterprise-wide innovation. It removes the mystery from the innovation process.”

Jim Darroch

Vice President, Global Fulfilment, CMMSG Division, Foxconn

“The Four Lenses of Innovation will help you kindle the innovation energy within your company. The book, like the methodology, is both inspiring and practical. We use the Four Lenses as our main framework for looking at the world in an innovative way.”

Felipe González Soto

Innovation Management Director, Cementos Argos

“Rowan Gibson shows us how to unlock the potential of innovation. With this book and the four lenses methodology, he encompasses the key perspectives that will help you take a more effective approach to your business challenges.”

Markus Durstewitz

Head of Innovation Methods and Tools, Airbus

“The Four Lenses of Innovation is a wonderful book—full of inspiring examples and practical advice, it is bound to become a reference book for innovators all around the world. Rowan Gibson has produced another gem on innovation!”

Costas Markides

Professor of Strategy and Entrepreneurship; Robert P Bauman Chair in Strategic Leadership, London Business School